Behind the scenes

 A Little
Behind The Scenes...

Tids and bits from my design process

CUSTOMER JOURNEY MAPPING

Customer journey map detailing various interactions across various touchpoints throughout the experience of an app

Usability Testing

Using Useberry to conduct usability testing allows me to learn about user behaviour, needs, and expectations upfront.

Business Model Canvas

The analysis allowed me to position my product, understand the target user group, determine their needs and current pain points, consider how to reach them, and what kind of relationship to maintain.

Empathy MaPping

Gain a deeper understanding of the user and limit miscommunication and misunderstanding of the target audience.